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Because of the economic downturn in the beginning of the 2000s, Genie decided to acquire a partner who had the same values. They partnered up with Terex Corporation. This company has a history obtaining equipment manufacturers all over the world who proved to be a good business match. Genie Industries was sold in 2002 and became a part of Terex Corporation.
In the initial years after the sale, it was determined to maintain the Genie brand name within the Terex Aerial Work Platforms or AWP segment of Terex, due to the name's solid reputation within the marketplace. Hence, all Genie machines continue to be sold under the Genie brand name.
The company takes great pride in taking advice from and listening to their customers. Genie has always been continually devoted to improving the quality and efficiency in addition to lessening wastes. Even long after the sale has been closed, the company focuses on offering outstanding support. These are the very work practices that have made Genie a trusted brand over the past decades and continue to keep their reputation for quality and top-of-the-line machines.
Genie's DC and Bi-Energy machinery are emission-free, quiet machines capable of working in delicate work environments. Where the machinery should be driven significant distances, like within industrial situations, the Genie bi-energy system combines the power of a diesel-powered generator along with the benefits of a 48V DC equipment.
The man who founded Nilfisk-Advance, P.A. Fisker, started as an electrical engineer who liked to work on electrical motors. After starting his business in 1906, he began to make motors to drive machine tools, drills, coffee grinders and fans. Mr. Fisker's vision from the beginning was to own an international company selling merchandise internationally.